Overview

We are looking for a Digital Marketing & CRM Specialist with a strong focus on CRM to join our team. This role will sit at the intersection of brand, e-commerce, and external partners, ensuring that campaigns are executed seamlessly across channels. You will balance strategic thinking with hands-on execution, driving measurable impact while maintaining brand integrity.

You will take ownership of CRM initiatives, including project-leading our loyalty program, building and optimising campaign emails, and setting up automations. A key part of the role is to design and track success metrics for onboarding and lifecycle flows, ensuring we maximise engagement, retention, and customer lifetime value.

You will support performance marketing from a content, coordination, and analysis perspective. Acting as the bridge between the brand team and external agencies, you’ll ensure content is delivered on time, aligned with business goals, and optimised for performance. You’ll also monitor funnel results and ad creative performance, providing insights and recommendations to improve efficiency and growth.

To thrive in this role, you should have a strong passion for brand, fashion, and content. Experience from a fashion or lifestyle brand is highly valued, and you should be motivated by finding the balance between commercial growth and maintaining an elevated brand expression.

Responsibilities

• Lead and manage CRM activities including campaign emails, automations, and loyalty program development.

• Set up and optimise customer journeys, including onboarding and lifecycle flows, with measurable success metrics.

• Work closely with external agencies to brief and deliver content for performance marketing campaigns.

• Analyse ad performance and funnel behavior, providing insights and recommendations for optimisation.

• Collaborate with the brand team to ensure creative and messaging consistency across channels.

• Support reporting on digital campaign performance for data-driven insights and strategy.

• Stay updated on CRM and performance marketing best practices and bring forward new ideas and innovations.

Qualifications

• 5+ years of experience in digital marketing, with a strong focus on CRM and email marketing.

• Experience with marketing automation platforms and loyalty program management.

• Strong project management skills; able to juggle multiple tasks and stakeholders.

• Analytical mindset with the ability to measure and report on campaign and funnel performance.

• Hands-on experience creating, testing, and optimising email campaigns.

• Understanding of paid social and search campaigns, preferably with experience collaborating with agencies.

• Excellent communication skills and fluency in English, written and spoken.

• Proactive, detail-oriented, and comfortable working in a fast-paced environment.

• A passion for brand, fashion, and content. Previous experience from a fashion or premium lifestyle brand is a strong advantage.