We are now recruiting a Copywriter Consultant (50%) to join the team at our Head Office in Stockholm.

Filippa K is a Swedish fashion house born in Stockholm and rooted in the 90s. Founded in 1993 by Filippa Knutsson, Karin Hellners and Patrik Kihlborg, the heritage label played an instrumental role in pioneering the now-iconic look of effortless Scandinavian minimalism. Today, Filippa K has become a household name with an international presence – offering a complete wardrobe of womenswear and menswear staples that are designed to last. In 2024, the brand began an exciting new chapter with the appointment of Anna Teurnell as Creative Lead. With stores in key European cities such as Amsterdam, Copenhagen and Berlin, an ecommerce presence in over 70 markets, and employees across Europe, Filippa K continues its journey of global expansion guided by a mission of mindful consumption.

The Role:

We are seeking a sharp, detail-oriented Copywriter consultant to support our e-commerce and digital marketing efforts. This role focuses on producing high-quality, conversion-driven product descriptions and marketing copy tailored for digital channels, with less emphasis on conceptual or creative long-form writing.

The ideal candidate will have a strong track record in writing commercially effective copy, a deep understanding of brand tone of voice, and demonstrable experience working with AI tools – including training or fine-tuning models to generate or improve copy. You will be collaborating closely with the marketing, sales, and product teams to ensure all messaging reflects our brand tone of voice and is optimized for user experience and business goals.

Availability

On average 2,5 days per week. Additional days may be required during the initial set-up period and during busier trading periods such as new season launches. Based in Stockholm, with availability for on-site meetings.

Your responsibilities will include:

• Write clear, accurate, and engaging product copy for our e-commerce website.
• Develop performance-driven copy for digital marketing channels, including emails, paid media, and social campaigns.
• Collaborate with the SEO and performance teams to optimise content for search visibility and conversion.
• Maintain consistency in tone of voice, grammar, and messaging across all customer-facing touchpoints.
• Support the creation and refinement of content guidelines and scalable copy processes.
• Use and train AI tools and language models to support content creation, including prompt engineering and output evaluation.
• Review performance data to refine and improve copy based on user engagement and business impact.
• Work closely with internal stakeholders to ensure alignment across product, marketing, and commercial teams.

The experience you’ll bring to the role is:

• Minimum 5 years of professional copywriting experience, ideally within e-commerce or digital consumer brands.
• Strong portfolio showcasing effective product copy and results-oriented digital content.
• Proven experience working with AI language models (e.g. GPT) in a practical, content-driven context.
• Native-level fluency in English and Swedish, with impeccable grammar and attention to detail.
• Comfortable working to deadlines in a fast-paced environment with multiple stakeholders.
• Familiarity with fashion, lifestyle, or premium retail sectors is an advantage.

If this sounds like you and you’re interested in joining our team, please click below to apply. Please note that we are only able to handle applications through our website on an ongoing basis. Your application will be saved in our database, and we will contact you if we have any openings that suit your profile. 

All are welcome to apply. As an equal opportunity employer, Filippa K makes decisions based on merit. We do not discriminate based on age, gender, gender identity or expression, orientation, religion, cultural background, nationality, marital status, or disability. Diversity is central to our way of doing business and is an asset at all levels of the organization. We believe in a culture of shared values where every employee is empowered to take responsibility and initiative in order to improve our customer satisfaction and sustainable profits.

For more information about the position please contact: 
Amelia Sciard, VP Marketing & Communications
amelia.sciard@filippa-k.com