We are now recruiting a Head of Brand and Image to join the Marketing team at our Head Office in Stockholm.

Founded by celebrated Swedish fashion designer Filippa Knutsson in 1993, Filippa K has grown internationally to become a household name synonymous with Scandinavian style. Timeless silhouettes are re-interpreted within the context of modern life, with expert craftsmanship and attention to detail resulting in ready-to-wear collections for women and men. The Stockholm-based fashion house now has over 200 employees across Europe, and continues its journey of global expansion guided by a mission of mindful consumption: creating fewer, better pieces, designed to last.


The role:

As Head of Brand and Image at Filippa K, you will be responsible for our visual identity and brand expression. The role will cover all stages of content production – concept idea generation, developing strategy and innovative solutions, and overseeing design execution. Your mission will be to consistently strengthen and evolve the brand identity, elevating its image in line with the strategic goals of the company by working in close collaboration with all departments. You will be assessed on your ability to transform creative ideas into outstanding visuals and communication that will drive awareness and engagement. The role therefore requires a strong creative thinker with an entrepreneurial spirit and a digital first mindset, who has an acute understanding of brand development and multichannel marketing concepts. 


Your responsibilities will include:

  • Strengthening and elevating the brand position within the fashion industry 
  • Concept ideation and identifying strong story angles
  • Seeing ideas through to execution across all channels and touchpoints
  • Creating unique digital and physical customer experiences 
  • Owning the visual identity while developing and maintaining brand guidelines
  • Developing short and long term strategy that drives brand awareness and engagement 
  • Leading the creative team on set to achieve the desired outcome
  • Overseeing projects from pre- to post-production, ensuring they meet budgets and deadlines
  • Supervising and directing the creative work of other team members
  • Ensuring third party creative agencies receive accurate briefs and maintain current Filippa K brand strategy and creative guidelines


The experience you´ll bring is:

  • Minimum of 7+ years of experience with proven success in a senior creative role within the fashion/luxury brand industry
  • Bachelor’s or Master’s degree in art/design/communication, or a similar field
  • Experience in project and team leadership
  • Experience within graphic design, with a strong visual sense and sharp eye for detail
  • Creative and strategic awareness with an original point of view 
  • Strong communication and presentation skills; the ability to verbalize your ideas and convince internal stakeholders
  • Understanding of commercial objectives
  • Extensive industry network
  • Advanced understanding of Adobe suite
  • High level of taste and understanding of fashion
  • Strong interest in current movements/trends in creative industries such as graphic and fine arts, design, and photography


If this sounds like you and you’re interested in joining our team, please click below to apply. Please note that we are only able to handle applications through our website on an ongoing basis. Your application will be saved in our database, and we will contact you if we have any openings that suit your profile.

For more information about the position please contact:
Ylva Wadström

All are welcome to apply. As an equal opportunity employer, Filippa K makes decisions based on merit. We do not discriminate based on age, gender, gender identity or expression, orientation, religion, cultural background, nationality, marital status, or disability. Diversity is central to our way of doing business and is an asset at all levels of the organisation. We believe in a culture of shared values where every employee is empowered to take responsibility and initiative in order to improve our customer satisfaction and sustainable profits.


Or, know someone who would be a perfect fit? Let them know!


Stockholm Directions View page


Our mission at Filippa K is to drive a movement of mindful consumption. Our teams work hard across all departments to create products and a community that is committed to slowing down the industry perspective from fast fashion to a slower, more permanent approach. We do this through encouraging new ideas and innovation in the world of sustainability.

Already working at Filippa K?

Let’s recruit together and find your next colleague.


Applicant tracking system by Teamtailor